Md Robiul Hasan
Senior Marketing Executive
Specializes in multi-channel paid acquisition, Performance Max campaigns, and high-converting retargeting architectures across Google and Meta.
Professional Overview
Verified Impact Metrics
4.8x
Average Target ROAS
Across managed campaigns
$3.8M+
Ad Spend Managed
Profitable media allocation
-38%
Average CAC Reduction
Within first 60 days
150+
Funnels Engineered
Across ecommerce & B2B
Verified Certifications
- Meta Certified Media Buying Professional
- Google Ads Search Certified Specialist
- Google Analytics 4 (GA4) Individual Qualification
- Google Tag Manager Server-Side Tracking Specialist
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Message on WhatsApp“Paid media is not about buying clicks; it's about engineering unit economics that make profitable scale mathematically inevitable.”
About Md Robiul Hasan
Md Robiul Hasan is a Senior Marketing Executive at BenWil Marketing, overseeing paid acquisition, funnel engineering, and ROAS optimization for high-growth ecommerce brands and enterprise B2B service providers.
With over 5 years of hands-on media buying experience, Robiul has managed more than $3.8 million in cumulative ad spend across Meta Ads (Facebook & Instagram), Google Search, YouTube, TikTok Ads, and LinkedIn Campaign Manager.
His technical approach integrates server-side tracking via Conversions API (CAPI), multi-touch attribution modeling, and automated direct WhatsApp qualification funnels that decrease customer acquisition costs (CAC) while scaling pipeline velocity.
Robiul collaborates closely with clients' internal sales and executive teams to build transparent, real-time Looker Studio dashboards that verify profitability down to gross margin unit economics.
Core Areas of Specialization
Meta Ads & Paid Social Architecture
Advanced CAPI server-side tracking, creative fatigue prevention, dynamic catalog ads, and precision lookalike segmentations that unlock compounding ROAS.
Google Search & Performance Max
Single-intent search ad groups, aggressive negative keyword fortresses, and Smart Bidding calibration tuned to gross profit margins.
Instant WhatsApp Lead Funnels
Engineering automated chat flows connecting high-intent social ads straight to sales teams with sub-60 second response times.
Creative Testing & Hook Frameworks
Continuous A/B creative iterations analyzing 3-second hook rates, hold rates, and click-through velocity to eliminate wasted ad spend.
Technologies & Platforms Used
Selected Project Highlights
E-Commerce Lifestyle & Apparel Brand Scaling
Client Vertical: Fashion & Retail Brand
Restructured fragmented Meta ad campaigns into an automated full-funnel architecture with server-side CAPI tracking and dynamic retargeting, scaling monthly revenue past 8-figure benchmarks.
B2B Corporate Service Lead Generation
Client Vertical: Commercial Logistics Company
Rebuilt Google Search ad structure with single-intent keyword groups, negative keyword fortresses, and dedicated high-converting landing pages.
Multi-Location Healthcare & Dental Booking
Client Vertical: Healthcare Network
Implemented direct click-to-WhatsApp ads with automated appointment routing, allowing patient inquiries to be confirmed in under 2 minutes.
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